Tracks and Track Chairs
Advertising, Promotion and Marketing Communications
Chair: Demetrios VAKRATSAS, McGill University
Co-chair: Marc FISCHER, Kiel University
Business-to-Business Marketing & Networks
Chair: Wolfgang ULAGA, HEC Paris
Co-chair: Andreas EGGERT, University of Paderborn
Consumer Behaviour
Chair: Simona BOTTI, London Business School
Co-chair: Joachim VOSGERAU, Carnegie Mellon University
Innovation and New Product Development
Chair: Ulrike DE BRENTANI, Concordia University
Co-chair: Paulina PAPASTATHOPOULOU, Athens University of Economics and Business
International and Cross-Cultural Marketing
Chair: Constantine S. KATSIKEAS, University of Leeds
Co-chair: Luis Filipe LAGES, New University of Lisbon
Marketing in Emerging and Transition Economies
Chair: Paurav SHUKLA, University of Brighton
Co-chair: Kim-Shyan FAM, University of Otago
Marketing of Public and Non-Profit Organisations
Chair: Adrian SARGEANT, Indiana University
Co-chair: Matthew WOOD, University of Brighton
Marketing Research and Research Methodology
Chair: Bruce HARDIE, London Business School
Co-chair: Gilles LAURENT, HEC Paris
Marketing Strategy and Leadership
Chair: Robert MORGAN, Cardiff Business School
Co-chair: Christian HOMBURG, University of Mannheim
Marketing Theory and Orientation
Chair: Lloyd C. HARRIS, University of Warwick
Co-chair: Lisa O’MALLEY, University of Limerick
Modelling and Forecasting
Chair: Lutz HILDEBRANDT, HU Berlin
Co-chair: George BALTAS, Athens University of Economics and Business
New Technologies and E-Marketing
Chair: Arnaud DE BRUYN, ESSEC
Co-chair: Arvind RANGASWAMY, Penn State University
Pricing Issues in Marketing
Chair: Fabio ANCARANI, University of Bologna
Co-chair: Pierre DESMET, ESSEC Business School
Product and Brand Management
Chair: M. Berk ATAMAN, Erasmus University
Co-chair: Barbara DELEERSNYDER, Tilburg University
Relationship Marketing
Chair: René DARMON, ESSEC
Co-chair: Manfred KRAFFT, University of Muenster
Retailing, Channel Management and Logistics
Chair: Daniel BELLO, Georgia State University
Co-chair: Marc FILSER, University of Burgundy
Sales Management and Personal Selling
Chair: Paolo GUENZI, Bocconi University
Co-chair: Catherine PARDO, EM Lyon
Services Marketing
Chair: Ko DE RUYTER, University of Maastricht
Co-chair: Bo EDVARDSSON, Karlstad University
Social Responsibility, Ethics and Consumer Protection
Chair: Minoo FARHANGMEHR, University of Minho
Co-chair: Steve HOGAN, University of Brighton
Tourism Marketing
Chair: Enrique BIGNE, University of Valencia
Co-chair: Peter BURNS, University of Brighton
SPECIAL INTEREST GROUP
Chair: Gabriele TROILO, Bocconi University
Co-Chair: Jean Louis NICOLAS, Audencia Nantes School of Management
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