EMAC 2009 Conference - Bursaries for PhD Students
(listed in alphabetical order)
Becker Jan-Michael
Paper: Prediction-Oriented Segmentation: A New Methodology To Uncover Unobserved Heterogeneity In Pls Path Models
Butori Raphaelle
Paper: For A Better Use Of Special Treatment: Proposition For A Measurement Scale
Drechsler Wenzel
Paper: Whether And How Much To Open Up The Innovation Process? A Two-Part Model Approach To A Firm’s Openness Decisions
Feiereisen Stephanie
Paper: Enhancing Attitudes For Really New Products (rnps): Can Communication Strategies Help Break The “curse Of Innovation”?
Haberland Friederike
Paper: The Simple (and Complex) Effects Of Scent On Retail Shoppers: Processing Fluency And Ambient Olfactory Stimuli
Hortinha Paula
Paper: Technology-Market Transfer Orientation: Matching Technology And Market Orientations
Kim Ju-Young
Paper: Entertainment-Shopping Auctions On The Internet
Lazarevski Katie
Paper: Measuring Segment Attractiveness
Lee Jimmy
Paper: The Role Of Web Quality And Brand Equity On Web Loyalty: An Empirical Study Of Portal Web Sites
Pandit Ameet
Paper: New Product Preannouncements And Consumer Purchase Postponement: The Moderating Role Of Product Familiarity
Piha Lamprini
Paper: Brand Orientation: The Construct
Raassens Néomie
Paper: Outsourcing Marketing: The Market Valuation Of Outsourcing New Product Development And Customer Support
Rühle Alexander
Paper: The Impact Of Partitioned Pricing On The Informational Effect Of Price
Schmitt Julien
Paper: Drawing Association Rules Between Purchases And In-Store Behavior: An Extension Of The Market Basket Analysis
Schnittka Oliver
Paper: Who Benefits Whom? An Empirical Analysis Of Brand Image Transfer In Multiple Sponsorships
Scopelliti Irene
Paper: Effects Of Extreme Priming And Processing Fluency On The Evaluation Of Design
Tirunillai Seshadri
Paper: Online Consumer Generated Word-Of-Mouth And Financial Performance Of The Firm
Tommel Gertjan
Paper: A Comparative Analysis Of Two Scales Measuring Consumer Worldmindedness And Consumer Cosmopolitanism
Yu Ting
Paper: In Search Of Ambidexterity
Zenker Sebastian
Paper: Putting A Price Tag On Cities
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