Special Interest Group Track
Chair: Gabriele TROILO, Bocconi University
Co-Chair: Jean Louis NICOLAS, Audencia Nantes School of Management
The objective of the Special Interest Group Track is to provide some time and space for groups of scholars to discuss their diverse research interests which may not fit into the established Tracks list.
Proposals for this Track should cover a complete session (3-5 papers), and describe the topic, emphasise its
importance to Marketing knowledge development, and identify the researchers who will participate in the session. The proposal should mention the papers to be presented in the session and the authors but papers should not be submitted.
Evaluation of proposals will be based on the session’s relevance to the current marketing debate as outlined in the conference theme, the quality of the proposal, and the level of interest the session is likely to raise at the Conference.
Proposals should be submitted online by selecting the Special Interest Group track in the Tracks list.
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